Oct 14, 2019 Print this article

Toy Company Mattel Leads Assault on Children with Gender Neutral Dolls -- Join Protest

Six years ago, TFP Student Action author, James Bascom, predicted that the next target of the transgender movement would be children. In recent years, he has been proven right with the push of gender theory in education and the rise of Drag Queen Story Hours, but now, the latest push to indoctrinate children into the wild world of transgenderism is not coming from the government or libraries, but from toy companies.

Last month, major toy company, Mattel, Inc., has announced that they are releasing a new line of “gender neutral dolls.” The dolls, they say, are meant to reflect the supposed rising demand of genderqueer toys. In the words of Kim Culmone, the company’s Senior Vice President of Fashion Doll Design, “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels. Through research, we heard that kids don't want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We're hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

As Time Magazine reports, the decision by Mattel to release a gender-fluid doll is just the latest push among major corporations to embrace and promote the narratives of the radical Left. Moreover, make no mistake, these decisions are meant to change the culture, not to make a profit.

Just listen to what Mattel’s president Richard Dickson had to say: “Our toys are ultimately canvases for cultural conversation… I think being a company today, you have to have a combination of social justice along with commerce…” (Author’s emphasis.)

A researcher for Mattel, Monica Dreger, had this to add:

“If all the parents who saw the dolls said, ‘This is what we’ve been waiting for,’ we wouldn’t be doing our jobs. That would mean this should have already been in the market. So we’re maybe a little behind where kids are, ahead of where parents are, and that’s exactly where we need to be.”

Given that concepts such as “gender non-binary” and “genderfluid” are products of leftist academia and only entered the mainstream after much propaganda, there is very little room for doubt that the youth today – even young children – are the victims of a concerted effort to institutionalize insanity. Like the genocidal communists of the Khmer Rouge, the gender revolutionaries see the importance of indoctrinating the youth with their ideology.

This is not just the author’s opinion, but also the explicit agenda of the gender theory movement. Take, for example, this quote of Dr. Norman Spack, director of Gender Management Service at Boston Children’s Hospital: “We can do wonders if we get them [children] early.”

Dr. Spack also happens to be one of the nation’s leading advocates of giving minors hormone replacement therapy.

Make no mistake, there is a war going on not just for the innocence of our children, but also for the future of our culture. The other side clearly understands this.

The question remains: Who will prevail?

Voice your peaceful protest today.

Contact Mattel, Inc.:

Mr. Ynon Kreiz (CEO)
Phone I: (888) 892-6123
Phone II: 310-252-2000
Email: citizenship@mattel.com
333 Continental Boulevard
El Segundo, CA 90245-5012

Access online contact form here.